I am a small business owner along with my husband. We mainly sell from our online shop, so we are able to keep costs down that way. One thing that I do for customers who have signed up for text alerts when we have new product is make the announcement text fun and playful to keep their attention. We come up with something witty to send, and we have had a lot of positive reactions, and sales, to them! One of the ways we make the text alerts fun is using flat icons that we purchased as a bundle from Squid.Ink.
I am a very visual person, and I like to use graphics with the text alerts that we send. Since we handle a variety of different products and ideas, I wanted more than just the standard smiley faces to attach to the messages and ads we send. I looked online for various graphics, which is how I found Squid.Ink.